Business Intelligence drives long-term growth, sustains profitability and builds customer loyalty and customer satisfaction. Our training program will show you how to convert customer data into knowledge that can be used to support intelligent business decisions. Blue Tahiti's Data mining, Visualization and Reporting tools are the keys to searching through huge amounts of customer data to find the nuggets of information that can lead to optimized strategies for marketing and merchandising.

Our course is intended not only for data analysts and marketing experts, but also for any business user that has an interest in optimizing customer interactions. The course begins at an introductory level for people unfamiliar with concepts surrounding data analysis, and proceeds to expose the full functionality of Blue Tahiti analytical tools.

Topics covered in this class include:


Executing a data load into Blue Tahitis' analytical data mart.
Executing the optimization scripts that give the product it's power and performance.
Identifying and cleansing dubious data.
Discovering trends/segments in customer data and interpreting results generated by data profiling.
Understanding the variety of data transformations possible in Blue Tahiti.
Generating statistics and reports and outputting to various formats.
Creating campaign selections based upon data analysis and applying them to create targeted campaigns.
Understanding time series analysis in Blue Tahiti.
Creating Blue Tahiti reports and displaying them via the web portal.