Any successful mid-tier company needs to make the best use of prospecting in order to maximise customer acquisition and retention. Doing this cost effectively means making the optimum use of accurate but affordable intelligence.
The intelligence obtained from data analysis raises questions that need to be
answered by individuals with business insight rather than IT expertise. Blue
Tahiti allows these marketing and sales professionals to truly take ownership of
the customer acquisition and retention process through key processes such as;
Data audits
Single and bi-variant analyses
Penetration analysis
Comparison/profiling tools
Multiple graphic data views such as charts or tables with export to pdf or Excel
The Blue Tahiti offering is securely delivered entirely online. By opting for a pure web based approach to delivery, Blue Tahiti not only empowers the marketing professional, but makes the process of disseminating crucial intelligence across the organization child's play.
YOUR FINGER ON THE PULSE
Whether your organization is local, national or global, whether your workforce is home, field or office based, they will always have the information needed to make business critical decisions at their fingertips. Such flexibility will provide your organization with the responsiveness and accuracy of up-to-date information needed to ensure it maintains its competitive position in the global marketplace.
BUILT FOR BUSINESS USERS
Business reporting tools come in a myriad of offerings, ranging from simple spreadsheets to complex enterprise level MIS systems. For most organizations, the simplest tools are not sufficient for their needs, whilst the top end offerings are both too costly and too complex to implement and maintain.
Blue Tahiti resolves this dilemma by bringing top end capabilities in a system that is not just quick, simple and affordable to implement, but completely geared toward business users. Planning, setting up and running all of the insight and reporting functionality within Blue Tahiti can be done by non-technical users with the minimum of training.
Blue Tahiti partner Occam DM use Blue Tahiti to deliver a variety of business processes. "We use Blue Tahiti as an access tool for clients and to plug a gap in running counts for list management." said Managing Director Scott Logie. "We're still looking at developments of the product and its very different to a year ago, it has improved immeasurably"
INFORM YOUR USERS
Because Blue Tahiti is delivered online, it can be used to deliver informative messages to your users every time they logon. These can be marketing messages to your customers, corporate information to your employees or even tips and tricks to help users get the most out of Blue Tahiti.
DELIVERY
All functionality delivered via web browser.
- All management and configuration via web browser.
- Watertight security through advanced user group management.
- Secure transfer of your data.
- High performance enhances user experience
DEPLOYMENT
Un-paralleled simplicity & speed of implementation.
- No software needs to be installed on users computers.
- Blue Tahiti can be installed on your own servers or hosted by us on your behalf.
- No special DBA training needed

